Process

During this phase, the Product Designer works collaboratively with other stakeholders to establish a shared vision for the project and define initial goals and requirements.

Necessary to understand users, their needs and the context in which they will interact with the product or service. It provides valuable insights that serve as a foundation for creating user-centric solutions.

After gathering a substantial amount of data and feedback, it is important for your team to step back and prioritize the most critical issues for your users, framing the problem to be explored and solved, as well as to communicate the discovery’s scope and focus.

Time to raise hypotheses to deal with a problem. The crucial aspect is to preserve an open and creative mindset. The next step is prototyping, this allows you to present a more realistic experience for your usability testing, for example, which can provide more accurate feedback.

Design validation involves conducting testing to demonstrate that the solution you have constructed functions as intended for the end user. All outcomes derived from each validation activity must be recorded and preserved within the design history file.

Time to take the product or service to the market and customers. Here, the work of the Product designer continues, as in addition to supporting the development teams, it is necessary to pay attention to the users' touchpoints and other activities such as logistics, marketing, sales and post-launch support.

The iterative design process is an approach to constantly improving a concept, design or product. This method saves time by providing regular feedback from users, making the flow more accurate.